Zerolend

Project Overview
While ZeroLend had an established follower base (156K), they wanted a result-oriented content strategy to attract a more engaging audience for their TGE. We delivered an end-to-end content solution to help them achieve their goal.
Our ZeroLend content marketing plan included 𝕏 engagement strategy, TGE-focused campaigns, and idea banks for marketing sprints. Currently, we help ZeroLend manage Twitter strategy, content ideation, and content + graphic creation.
Results
Twitter organic growth from 155,000 to 333,000 followers.
Increase in diversity of content being posted: Threads, mascot based, memes and trends.
Targeted replies strategy driving additional overall reach.
Helped in overall branding related merch and mascot creation.




